New beverages at Mcdonald’s

To Gen Z, drinks are more than just drinks, they’re everything. they’re yap session fuel, 2pm pick-me-ups, reasons for living. They’re drinks that make you feel like everything is going to be OK.

So, we made a campaign to launch the new era of drink at McDonald’s, with a tone inspired by the place where this unreasonable meaning lives: the internet.

THE ANTHEM

First, we kicked off our campaign with a brand story. In this spot, we reminded fans that McDonald’s isn’t new to the beverage game. In fact, we’ve been at the heart of it for decades.

LOVE OF THE LIQUID

We also made spots dedicated to each of the drinks. Each one showed different ways the drinks could be assembled, with a tone made for the Gen-Z internet audience.

BILLBOARDS

YAP SESSION

Then we showed off the full line up of drinks in a spot inspired by the endless yap sessions to come.