ALL NEW DRINKS ARE NOW AT MCDONALD’S
To some, this will just look like a new line up of drinks. But to real fans (ahem Gen Z) drinks are more than just drinks, they’re everything. They’re yap-session-fuel-pick-me-ups-little-treat-reasons-for-living. So, we made a campaign to launch the new era of drink at McDonald’s, with a tone inspired by the place where this unreasonable meaning lives: the internet.
THE ANTHEM
First, we kicked off our campaign with a brand story.
The drink category has never been hotter, so we needed to remind fans that McDonald’s isn’t new to the beverage game. In fact, we’ve been at the heart of it for decades.
LOVE OF THE LIQUID
We also made spots dedicated to the drinks. Each one showed uniquely crave-able ways the drinks could be assembled, with a tone made for the Gen-Z internet audience.
BILLBOARDS
We played with contextual lines in OOH.
YAP SESSION
Then we showed off the full line up in a spot inspired by the endless yap sessions to come.