New beverages at Mcdonald’s
To Gen Z, drinks are more than just drinks, they’re everything. they’re yap session fuel, 2pm pick-me-ups, reasons for living. They’re drinks that make you feel like everything is going to be OK.
So, we made a campaign to launch the new era of drink at McDonald’s, with a tone inspired by the place where this unreasonable meaning lives: the internet.
THE ANTHEM
First, we kicked off our campaign with a brand story that reminds fans that we’re not new to the beverage game. In fact, we’ve been at the heart of it for decades.
Shot by Max Sherman.
YAP SESSION
Then we showed off the full line up of drinks in a spot inspired by the endless yap sessions to come.
Red Bull Dragonberry EnErgizer
Later in the year, we dropped the first energizer and introduced Red Bull’s official arrival at McDonald’s.
Time Square Billboard
We also made spots dedicated to just the drinks, because these new drinks are everything. Shot by The Vorhees.
LOVE OF THE LIQUID
BILLBOARDS
