New beverages at Mcdonald’s

To Gen Z, drinks are more than just drinks, they’re everything. They’re yap-session fuel, 2pm pick-me-ups, reasons for living.

Drinks play an unreasonable meaning in people’s lives— this campaign set out to capture just that.

First, we reminded fans that McDonald’s isn’t new to the beverage game. In fact, we’ve been at the heart of it for decades.

Shot by Max Sherman.

Then we showed off the full line up of drinks in a spot inspired by the endless yap sessions they’re sure to bring.

Later in the year, we introduced Red Bull’s official arrival at McDonald’s.

Time Square Billboard

We then made a spot for every drink. They’re like food spots…just without any food. Shot by The Vorhees.